Borgia di Firenze coat of arms Borgia di Firenze
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Façade of Palazzo Santa Trinita in Florence
Palazzo Santa Trinita · Via del Parione 1

The Palazzo

A legacy of elegance and history

A family-run hospitality story in the heart of Florence

The Borgia family

The Borgia name traces back to the House of Borgia of Pope Alexander VI, the Spanish-Italian family whose story runs through the Italian Renaissance. Our family has carried the name for generations and chose it for the properties we operate today, a small portfolio of hospitality projects rooted in the historic centre of Florence.

What we inherit from the Italian Renaissance is a love for the buildings, the craft, and the rituals of hospitality that it bequeathed to Florence, visible in our salotto's newly commissioned frescoes and Murano chandeliers.

A dialogue between art and hospitality

The frescoes

At the heart of our residences lies a deep commitment to beauty, culture, and craftsmanship. Every detail has been curated with historical reverence and artistic passion, from frescoes to Murano chandeliers, to the very names of our rooms.

The frescoes painted in the Salotto are reproductions of prints of Florentine vistas and villas by Giuseppe Zocchi, commissioned to him by Andrea Gerini in 1744. These reproductions are part of a project to bring back the antique techniques used during the Renaissance period by fresco painters. The project started in early 2022 with Maestro Silvestro Pistolesi, one of the pupils of the painter Pietro Annigoni, and three architects: Jose Cornelio da Silva, James Larew and Fernando Gandara. The first frescoes were finished by the end of February 2022, and were halted due to the passing of Maestro Pistolesi.

In February 2024 another pupil of Pietro Annigoni, Maestro Massimo Callossi, was inspired to continue the project with the same team of architects, working like an old Florentine "bottega". The Salotto is now nearly completed with four additional frescoes and will continue in the years ahead.

Salotto fresco: view of Villa Mancini on the Arno
Veduta di Villa Mancini sull'ArnoMaestro Pistolesi
Salotto fresco: the Arno near Grumaggio
Veduta dell'Arno nei pressi di GrumaggioArch. Gandara
Salotto fresco: view of Piazza Santa Trinita
Veduta di Piazza Santa TrinitaArch. Larew
Salotto fresco: Florence seen from Montughi
Veduta di Firenze da MontughiArch. Gandara
Salotto fresco: Ponte Santa Trinita and boats on the Arno
Veduta del Ponte Santa TrinitaArch. Cornelio da Silva
Salotto fresco: the Column of Justice
Veduta della Colonna della GiustiziaMaestro Callossi

The artistic process behind our wall paintings.

  1. 1Preparing the walls with "gesso a oro", necessary to improve smoothness and absorption properties of the wall.
  2. 2Designing and framing for the paintings and the decorations.
  3. 3Preparing the drawings and transferring them to walls.
  4. 4After removing the canvas the dots can be joined where necessary and the painting can start.
  5. 5Two types of paint were used: water-based acrylic colours by Maestro Pistolesi; egg-yolk and white-vinegar based powdered colours by Maestro Callossi.

Murano Chandeliers

Each chandelier is the result of a meticulous creative journey carried out in collaboration with La Fucina del Vetro, master glassmakers renowned for their craftsmanship. The process begins with the concept, followed by the drawing phase where designs are refined, and culminates in the manufacture of each unique piece. The result is a harmonious blend of artistry and technique, bringing timeless elegance to every space.

Design sketch for the Murano chandeliers, sheet 1 Design sketch for the Murano chandeliers, sheet 2 Design sketch for the Murano chandeliers, sheet 3
Murano-glass chandelier, green and pink Murano-glass chandelier, green
An eye for elegance

Today's hospitality, rooted in the past.

The tradition of art, architecture, and hospitality runs deep within the Borgia lineage. From frescoed salons in Renaissance palaces to the timeless charm of Italian villas, the family has always cherished spaces that tell stories.

Each detail within our properties, from antique furnishings to architectural elements, evokes the spirit of noble Italian homes. Guests today experience not just comfort, but the atmosphere of a historic home passed down through generations.

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Table and chairs by a window inside the palazzo Piazza Santa Trinita and the Column of Justice seen from the palazzo
Key facts

Palazzo Santa Trinita at a glance.

Built18th-century palazzo
Rooms9 · 1 family suite, 2 deluxe doubles, 4 doubles, 2 twin/double flex
LocationVia del Parione 1, 50123 Florence
Ponte Vecchio5 minutes on foot
SalottoZocchi vedute, painted 2022–2026 by Silvestro Pistolesi and Massimo Callossi with architects Jose Cornelio da Silva, James Larew and Fernando Gandara
ChandeliersHand-blown Murano glass, commissioned for the property
ManagementFamily-run by the Borgia family
Price range€120 – €400 per night, season-dependent
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